Jet2 has cancelled a new route from the UK to a Spanish island just six months after it launched.
The first flight from Manchester to La Palma in the Canary Islands took off on 3 April.
The airline then sold two weekly services on Monday and Friday for the four-and-a-half-hour journey.
At the time, Stephen Turner, chief commercial officer at Manchester Airport, said: “We’re proud to connect people in the North with the places they want to fly to, and the Canary Islands is among the most popular holiday destinations for sunseekers travelling from Manchester. That's why it’s great to see Jet2 adding a fifth destination in this part of the world to its route network here at Manchester.”
The airline was planning to launch low-cost Friday flights to the island from London Stansted on 6 November.
Jet2 confirmed to The Independent that it had made the “difficult decision” to withdraw all flights and holidays to La Palma in response to customer demand.
The airline has contacted affected customers to let them know their options, including rebooking another holiday or receiving a full refund.
The last flight between Manchester and La Palma is expected to leave on 30 October.
Tui will now be the only airline to operate seasonal direct flights between the airports.
A spokesperson for Jet2 said: “As a customer-focused business, we continually review our programme in response to what our customers want, and we will make adjustments where required. This gives us the ability to add flights and holidays in response to demand, and very occasionally we may withdraw them too.
“Following this latest review, we have taken the difficult decision to withdraw flights and holidays to La Palma. Where customers are affected, we will contact them or their independent travel agent to let them know their options, which include rebooking another holiday or receiving a full refund.”
The airline apologised to affected customers, adding that there is a “huge range” of Jet2 destinations to rebook a holiday.