Sa Pa has consistently been mentioned in international media for meeting the trend of multi-generational tourism, combining nature, culture, and relaxation experiences in a single trip.
The train passes through the Muong Hoa Valley, Sa Pa, Lao Cai province, September 2025.
Ahead of "Family Month" in May, the demand for multi-generational travel , involving multiple family members, is increasing in South Korea. In this context, Vietnam is emerging as a noteworthy international destination.
According to Naver , the advantage of virtually no time zone difference, convenient accessibility, and a diverse tourism ecosystem helps Vietnam simultaneously meet the needs of multiple generations.
Besides Da Nang - a familiar destination for Korean tourists, Sa Pa (Lao Cai province) is considered to clearly reflect the needs of middle-aged and elderly people.
Here, visitors can conquer the 3,143-meter-high Fansipan peak using a modern cable car system in just 15-20 minutes. The combination of natural landscapes and spiritual sites creates a stable tourist environment suitable for many age groups. The newly opened "highest cafe in Asia" has also become a popular stop on the journey.
The rice harvest season in Ta Van village, Sa Pa, Lao Cai province, September 2025.
Meanwhile, Thailand's Bangkok Today newspaper noted that Vietnam stands out as a popular choice this decade, combining romance, adventure, and modernity. For those seeking to explore spiritual depth and majestic nature, Sa Pa is considered a prime destination.
Besides conquering the "roof of Indochina," visitors can explore Ban May cultural village, which recreates the life of ethnic minorities, and the rose festival at the end of April, covering an area of over 50,000 square meters.
Thai newspapers also suggest that tourists experience the 2km-long Muong Hoa train route, which crosses the valley of the same name, offering panoramic views of the area. In particular, the period from February to May is the best time to visit Sa Pa, with spring flowers blooming throughout the mountain town.
Vietnamese tourists exploring Sa Pa, Lao Cai province, September 2025.
In the first quarter, Lao Cai province welcomed approximately 3.4 million visitors, reaching 30.5% of the plan; of which international visitors were estimated at 515,085. Total revenue from tourism reached approximately 12,872 billion VND , equivalent to 25.2% of the annual plan.
In March alone, promotional and market development activities continued to be implemented. Tourist destinations in Lao Cai, Sa Pa, and Y Ty are estimated to have served nearly 20,000 visitors. The application of digital platforms in promotion was intensified, attracting nearly 200,000 reach.
Recently, Condé Nast Traveller magazine ranked Sa Pa among the 53 most beautiful towns in the world. Located in the Northwest mountainous region, the town impresses with its majestic mountain ranges, sprawling terraced rice fields, waterfalls, and diverse trekking routes. The local culture, with the presence of many ethnic communities, creates a unique identity for the destination.
In this list, Sa Pa is described as a relatively quiet mountain town, isolated from the hustle and bustle of urban life. The rolling mountain ranges, terraced rice fields, waterfalls, and trekking opportunities offer visitors a chance to fully explore nature.