A new report from the U.S. Department of Agriculture (USDA) shows that the U.S. is the second-largest supplier of agricultural products (in general) to Vietnam, with trade reaching $4.7 billion in 2025 – a significant increase from less than $3.5 billion in 2024. In the last quarter of 2025, the U.S. was the second-largest supplier of fresh fruit to Vietnam, with an 8.3% market share, second only to China.
According to data on the USDA website, Vietnam has the potential to increase its imports of fresh fruit from the United States, particularly due to recent bilateral trade negotiations between the two countries and improved market access for U.S. suppliers. The target for U.S. fresh fruit exports alone is projected to reach $91.1 million in 2025. U.S. fresh fruit exports to Vietnam include apples ($47.1 million), peaches ($19.6 million), grapes ($17.6 million), and other fresh fruit ($1.7 million).
Recent trade negotiations have opened up more opportunities for American exporters. On March 16th, Vietnam allowed the import of tangerines from California and Florida (USA). Experts estimate the potential value of US tangerine exports to Vietnam to reach $5 million.
Previously, on June 6, 2025, the Plant Protection Department (PPPD) of Vietnam granted permission to import fresh peaches and nectarines from California.
This decision was made after negotiations between the Animal and Plant Health Inspection Service (APHIS) of the USDA and the PPPD, confirming that the planting methods used by U.S. stone fruit producers are safe and effective.
Experts estimate the annual market value for peaches and nectarines from California to be $2.5 million.
According to Fruitnet, another factor creating opportunities in Vietnam is the improvement in the country's macroeconomic indicators – the fourth largest economy in the Association of Southeast Asian Nations (ASEAN) – with rising incomes and the development of the manufacturing industry driving demand for imported products.
The USDA report highlights that U.S. agricultural exports to Vietnam are a significant and growing segment of bilateral trade, supported by market demand and recent trade agreements. A growing middle class, coupled with the development of modern retail and food processing industries, is driving demand for U.S. agricultural products. Vietnamese consumers increasingly value U.S. products for their quality and safety.