Connecting to the digital market, unlocking the value of agricultural products.
The People's Committee of Thong Nhat Ward recently collaborated with Tiktok Shop and the Vietnam E-commerce Association to organize a livestream program with the theme "The Flavors of Agricultural Products & the Colors of Traditional Brocade of the Jrai People in Thong Nhat Ward in 2026".
The program aims to support production and business establishments in promoting their products on digital platforms, expanding customer reach and seeking market development opportunities, contributing to sustainable poverty reduction and socio -economic development in ethnic minority areas.
During the Mega livestream session, 10 producers and businesses in the ward showcased more than 30 products, ranging from coffee, cashews, macadamia nuts, bird's nests, medicinal herbs to OCOP products, typical rural industrial products, and traditional brocade.