Associate Professor, Dr. Bui Chi Hoang, former Deputy Director of the Institute of Social Sciences in the Southern Region, analyzed: Dong Xuan Market ( Hanoi ), Dong Ba Market (Hue), Han Market, Con Market (Da Nang), Ben Thanh Market, Tan Dinh Market (Ho Chi Minh City)... are considered "must-visit" destinations by many domestic and foreign tourists. Recently, the fact that many foreign tourists come to Tan Dinh Market to observe the process of making wooden clogs and buy products is proof of the appeal of traditional markets if they can sell products and tell interesting stories. These tourists not only buy products but also buy experiences, unique materials, and stories. For example, a pair of clogs can help them dress more stylishly and attract more interaction on social media.